The Process of New Product Innovation in the Natural Foods Industry

  • 28 Nov 2018
  • 6:00 PM - 8:00 PM
  • UCHealth - Bruce Schroffell Conference Center Room B
  • 0

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Come learn how new product concepts go from ideas out of thin air all the way to a product on the shelf. We’ll cover how those in the industry spot trends in the marketplace, validate new ideas, and fit products to a brand. We’ll cover consumer testing, the product development lifecycle, commercial manufacturing, and selling a product into retailers.


Sebastian Nava, CRC


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